Work

Relationship-Based Competitive Advantage

Year: 1999

Type: article

Source: Journal of Business Research

DOI: 10.1016/s0148-2963(98)00035-6

Authors: Robert M Morgan, Shelby Hunt

Institutions: University of Alabama, Texas Tech University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1590419098

FWCI: 13.83

Cites: 64

Cited by: 401

Related to: 10