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Category management:

Year: 1998

Type: article

Source: European Management Journal

DOI: 10.1016/s0263-2373(97)00073-x

Author: Christian Dussart

Institution: ESCP Business School

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1590612795

FWCI: 7.955

Cites: 25

Cited by: 87

Related to: 10