Service innovation capability: Proposing a new framework
Year: 2011
Type: conference-paper
Authors: Jens Poppelbus, Ralf Plattfaut, Kevin Ortbach, Andrea Malsbender, Matthias Voigt, Björn Niehaves, Jörg Becker
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W1590637823
