Work

The effect of culture on consumer choice: the need for conformity vs. the need for uniqueness

Year: 2011

Type: article

Source: International Journal of Consumer Studies

DOI: 10.1111/j.1470-6431.2011.01013.x

Authors: Beichen Liang, Yanbin He

Institutions: East Tennessee State University, Yunnan University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1590742338

FWCI: 2.783

Cites: 46

Cited by: 33

Related to: 10