Work

Consumer Value: A Framework for Analysis and Research

Year: 1999

Type: book

Author: Morris B. Holbrook

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1591268244

FWCI: 12.87

Cites: 224

Cited by: 1,527

Related to: 10