Work

Marketing Management: Strategies and Programs

Year: 1982

Type: book

Authors: Joseph P. Guiltinan, Gordon W. Paul

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1591424072

FWCI: 3.768

Cites:

Cited by: 136

Related to: 10