Work

The value of health and wellbeing: an empirical model of value creation in social marketing

Year: 2013

Type: article

Study design: Observational Study

Source: European Journal of Marketing

DOI: 10.1108/ejm-10-2011-0564

Authors: Nadia Zainuddin, Rebekah Russell-Bennett, Josephine Previte

Institutions: University of Wollongong, Queensland University of Technology, The University of Queensland

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W1591709475

FWCI: 33.65

Cites: 52

Cited by: 158

Related to: 10