Work

Return on customer : creating maximum value from your scarcest resource

Year: 2005

Type: article

Authors: Don Peppers, Martha Rogers

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1591916425

FWCI: 15.3

Cites:

Cited by: 70

Related to: 10