Work

Co-branding in advertising: the issue of product and brand-fit

Year: 2006

Type: preprint

Source: RePEc: Research Papers in Economics

Authors: Maggie Geuens, Claude Pecheux

Institution: Ghent University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1592052633

Cites: 19

Cited by: 3

Related to: 10