Work

Marketing : eine Einführung

Year: 1988

Type: book

Source: RWTH Publications (RWTH Aachen)

Author: Hartwig Steffenhagen

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1592736779

FWCI: 2.762

Cites:

Cited by: 32

Related to: 10