Work

The Political CEO: An Event Study Comparing Consumer Attributions of CEO Behavior*

Year: 2014

Type: article

Source: Social Science Quarterly

DOI: 10.1111/ssqu.12134

Authors: Jessica Mikeska, Elise Johansen Harvey

Institutions: University of Massachusetts Dartmouth, University of Nebraska–Lincoln

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Peace, justice, and strong institutions

Open Access status: closed

OpenAlex ID: W1592769841

FWCI: 1.063

Cites: 52

Cited by: 18

Related to: 10