Work

Are goods and services different? : an exercise in marketing theory

Year: 1969

Type: book

Source: University Microfilms International eBooks

Author: Eugene M. Johnson

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1593156139

FWCI:

Cites:

Cited by: 28

Related to: 10