Work

The optimal ratio of acquisition and retention costs

Year: 2005

Type: article

Source: Journal of Targeting Measurement and Analysis for Marketing

DOI: 10.1057/palgrave.jt.5740142

Author: Phillip E Pfeifer

Institution: University of Virginia

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W1593233390

FWCI: 10.2

Cites: 4

Cited by: 127

Related to: 10