Work

Marketing

Year: 2016

Type: book

Source: Springer eBooks

DOI: 10.1007/978-3-658-09803-2

Author: Manfred Bruhn

Institution: University of Basel

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1593494772

FWCI: 6.488

Cites: 3

Cited by: 101

Related to: 10