Work

The MiningMart Approach

Type: article

Authors: Katharina Morik, Martin Scholz

Institution: TU Dortmund University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1593599690

Cites: 2

Cited by: 6

Related to: 10