Work

The 22 Immutable Laws of Branding:

Year: 1999

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/jcm.1999.16.4.1.1

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1594366365

FWCI: 2.012

Cites:

Cited by: 42

Related to: 10