Work

Creating the Customer: The Influence of Advertising on Consumer Market Segments – Evidence and Ethics

Year: 2003

Type: article

Source: Journal of Business Ethics

DOI: 10.1023/a:1021620825950

Authors: Agnes Nairn, Pierre Berthon

Institutions: University of Bath, Bentley University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: University of Michigan

OpenAlex ID: W1594492133

FWCI: 1.327

Cites: 53

Cited by: 55

Related to: 10