Work

Marketing Planning and Strategy

Year: 1996

Type: book

Source: eCite Digital Repository (University of Tasmania)

Author: Subhash C. Jain

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1594895553

FWCI: 30.76

Cites:

Cited by: 228

Related to: 10