Work

Shut-up I Don't Care: Understanding the Role of Relevance and Interactivity on Customer Attitudes Toward Repetitive Online Advertising

Year: 2008

Type: article

Source: Journal of electronic commerce research

Authors: Ryan Wright, Damon E. Campbell

Institution: Washington State University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1595162364

FWCI: 10.42

Cites: 54

Cited by: 123

Related to: 10