Work

La mercadotecnia, factor clave para la competitividad organizacional

Year: 2013

Type: article

Source: Ciencia Unisalle (Universidad de La Salle)

Authors: Vanessa del Pilar Castillo Bobadilla, Martha Isabel Bojórquez Zapata, Antonio Emmanuel Pérez Brito

Institution: Autonomous University of Yucatán

Language: Spanish

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1595240579

FWCI: 0.732

Cites: 23

Cited by: 5

Related to: 10