Work

Brands in International and Multi-Platform Expansion Strategies: Economic and Management Issues

Year: 2015

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-319-18236-0_4

Author: Gillian Doyle

Institution: University of Glasgow

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Economic and Social Research Council

Award: G7165886012

OpenAlex ID: W1595710047

FWCI: 12.22

Cites: 38

Cited by: 18

Related to: 10