Work

Customer Winback: How to Recapture Lost Customers--And Keep Them Loyal

Year: 2001

Type: book

Authors: Jill Griffin, Michael W. Lowenstein

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1596138703

FWCI: 2.705

Cites:

Cited by: 91

Related to: 10