Work

Corporate Stadium Sponsorships, Signalling Theory, Agency Conflicts and Shareholder Wealth

Year: 2002

Type: article

Source: Journal of Advertising Research

DOI: 10.2501/jar.42.6.16

Authors: John M. Clark, T. Bettina Cornwell, Stephen W. Pruitt

Institutions: University of Missouri–Kansas City, The University of Queensland

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1596217245

FWCI: 14.79

Cites: 21

Cited by: 170

Related to: 10