Work

Der Situationsansatz als Erfolgsfaktor des Mobile Marketing

Year: 2008

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-540-85296-4_4

Authors: J. Link, F. Seidl

Institution: University of Kassel

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W159645351

FWCI: 9.189

Cites: 4

Cited by: 18

Related to: 10