Work

Marketing : concepts and applications

Year: 1980

Type: book

Source: McGraw-Hill eBooks

Authors: Charles D. Schewe, Reuben M. Smith

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1596519685

FWCI: 2.292

Cites:

Cited by: 45

Related to: 10