Year: 2015
Type: article
Study design: Observational Study
Abstract: The aim of this study is to investigate the relationship between self monitoring and impulsive buying towards fashion product on adolescent. It was hypothesized that there is a positive relationship between self monitoring and impulsive buying towards fashion product on adolescent. The subjects of this study (N = 92) were the students of Faculty of Economy Gadjah Mada University, Yogyakarta. Two questionnaires were applied to measure self monitoring and impulsive buying towards fashion product on adolescent. The result indicated a positive and significant relationship between attitude towards modernization and entrepreneurship on adolescent (r = 0,402; p = 0,000), meaning that the research hypothesis was accepted. The determination coefficient was 0,162 indicating that the self monitoring contributes 16,2% to the impulsib\ve buying toward fashion product on adolescent.
Source: Jurnal Psikologi
DOI: 10.22146/jpsi.7951
Authors: Anastasia Anin F, Rasimin BS, Nuryati Atamimi
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: gold
Estimated APC paid: $98
OpenAlex ID: W1596528514