Work

An Experimental Study of the Effectiveness of Commercial Billboards in Televised Sports Arenas

Year: 1985

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.1985.11105041

Authors: Israel Nebenzahl, Jacob Hornik

Institution: Tel Aviv University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1596647449

FWCI:

Cites: 7

Cited by: 18

Related to: 10