Work

Influencing consumers’ selection of domestic versus imported products: Implications for marketing based on a model of helping behavior

Year: 1993

Type: article

Study design: Observational Study

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/bf02894523

Authors: Janeen E. Olsen, Abhijit Biswas, Kent L. Granzin

Institutions: Louisiana State University, University of Utah

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1596704172

FWCI: 2.854

Cites: 74

Cited by: 116

Related to: 10