Work

Factors That Impacted Customer Retention of Banks. A Study of Recently Acquired Banks in the UPSA Area of Madina, Accra (Specifically Access Bank).

Year: 2013

Type: article

Study design: Observational Study

Source: Journal of Marketing and Consumer Research

Author: Winston Asiedu Inkumsah

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1596853593

FWCI:

Cites: 92

Cited by: 3

Related to: 10