Work

Branding Across Borders: A Guide to Global Brand Marketing

Year: 2001

Type: article

Authors: James R. Gregory, Jack G. Wiechmann

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1596853683

FWCI: 1.579

Cites:

Cited by: 23

Related to: 10