Work

Marketing communications : an integrated approach

Year: 1998

Type: article

Author: Paul Smith

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1596933750

FWCI: 10.95

Cites:

Cited by: 398

Related to: 20