Work

Strategic Brand Management: A European Perspective

Year: 2002

Type: article

Authors: Kevin Lane Keller, Tony Apéria, Mats Bertil Georgson

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1597192254

FWCI:

Cites:

Cited by: 301

Related to: 10