Year: 2014
Type: article
Study design: Observational Study
Abstract: Purpose: The Purpose of this study is to determine the relationship between different variables such as customer satisfaction, product quality, perceived value and service quality to examine that how these variables affect the loyalty of customer for a Brand.The present study attempts to contribute to the knowledge of how customer loyalty could be affected by these variables.Findings: The independent variables perceived value and customer satisfaction were largely correlated with dependent variable customer loyalty.While product quality and service quality have less influence on customer loyalty.
Authors: Saba Sattar, Irfan Ali, Alvina Arshad
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W1597285059