Work

The Role of In-store Slack and Mental Budgets in Shopper Marketing

Year: 2009

Type: article

Study design: Observational Study

Source: D-Scholarship@Pitt (University of Pittsburgh)

Author: Karen Stilley

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1597549964

FWCI:

Cites: 140

Cited by: 1

Related to: 10