Work

Hi-Tech Hi-Touch Branding: Creating Brand Power in the Age of Technology

Year: 2001

Type: book

Authors: Paul Temporal, K. C. Lee

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1597662912

FWCI: 0.676

Cites:

Cited by: 35

Related to: 10