Work

Development of marketing flexibility measurement scale for automobile companies

Year: 2014

Type: dissertation

Source: INFLIBNET

Author: Shailender Kumar

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1597695237

Cites: 27

Cited by:

Related to: 10