Work

Problems in Marketing

Year: 1950

Type: article

Source: Southern Economic Journal

DOI: 10.2307/1054691

Authors: Kenneth R. Davis, Malcolm P. McNair, Harry L. Hansen

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1597744012

FWCI:

Cites:

Cited by: 11

Related to: 10