Work

Werbung als Verhaltensvorbild für Mitarbeiter

Year: 2011

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-8349-7134-0_23

Authors: Sven Henkel, Torsten Tomczak, Wolfgang Jenewein

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1598101730

FWCI: 4.898

Cites: 47

Cited by: 16

Related to: 10