Work

The role of sports brands in niche sports subcultures

Year: 2013

Type: article

Source: International Journal of Sports Marketing and Sponsorship

DOI: 10.1108/ijsms-15-01-2013-b004

Authors: Veronika Schwarzenberger, Kenneth Hyde

Institution: Auckland University of Technology

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1598205238

FWCI: 1.981

Cites: 50

Cited by: 10

Related to: 10