Work

Advertising and Price Effectiveness over the Business Cycle

Year: 2010

Type: preprint

Source: SSRN Electronic Journal

DOI: 10.2139/ssrn.1531150

Authors: Maarten J. Gijsenberg, Harald J. van Heerde, Marnik Dekimpe, Jan-Benedict E. M. Steenkamp

Institutions: University of Groningen, University of Waikato, Erasmus University Rotterdam, KU Leuven, University of North Carolina at Chapel Hill

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W1598476875

Cites: 71

Cited by: 19

Related to: 10