Work

Factors affecting consumption behavior of metrosexual toward male grooming products

Year: 2009

Type: article

Study design: Observational Study

Authors: Fan Shean Cheng, Cheng Soon Ooi, Ding Hooi Ting

Institutions: Monash University, Monash University Malaysia

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1598582704

FWCI: 1.037

Cites: 13

Cited by: 16

Related to: 10