Work

Brand Rejuvenation: How to Protect, Strengthen and Add Value to Your Brand to Prevent It from Ageing

Year: 2006

Type: book

Author: Jean‐Marc Lehu

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1598652911

FWCI: 0.753

Cites:

Cited by: 9

Related to: 10