Work

Perspectives on strategic marketing management

Year: 1980

Type: book

Authors: Roger A. Kerin, Robert A. Peterson

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1598693406

FWCI: 7.2

Cites:

Cited by: 26

Related to: 10