Work

Analyzing the Impact of Brand Equity Towards Purchase Intention in Automotive Industry: a Case Study of ABC in Surabaya

Year: 2014

Type: article

Study design: Observational Study

Authors: Cynthia Ratna Santoso, Tabita Ella Cahyadi

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1598906663

FWCI: 8.531

Cites: 22

Cited by: 29

Related to: 10