Work

Is there a global multichannel consumer?

Year: 2015

Type: article

Study design: Observational Study

Source: International Marketing Review

DOI: 10.1108/imr-10-2013-0225

Authors: Cindy B. Rippé, Suri Weisfeld-Spolter, Yuliya Yurova, Fiona Sussan

Institutions: Embry-Riddle Aeronautical University Daytona Beach Florida Campus, Embry–Riddle Aeronautical University, Nova Southeastern University, University of Phoenix

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1599146932

FWCI: 11.59

Cites: 80

Cited by: 40

Related to: 10