Work

International advertising strategy

Year: 2004

Type: article

Source: Management Decision

DOI: 10.1108/00251740410550934

Authors: T.C. Melewar, Claes Vemmervik

Institution: University of Warwick

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1599352539

FWCI: 3.711

Cites: 37

Cited by: 53

Related to: 10