Work

Marketing Strategy and Plans

Year: 1979

Type: book

Authors: David J. Luck, O. C. Ferrell, George H. Lucas

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1599583322

FWCI: 11.54

Cites:

Cited by: 68

Related to: 10