Work

The frontiers of marketing thought and science

Year: 1957

Type: book

Source: World Scholar eBooks

Author: Frank M. Bass

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1599746179

FWCI:

Cites:

Cited by: 91

Related to: 10