Work

Does Private Label Quality Influence Consumers’ Decision on Where to Shop?

Year: 2012

Type: article

Study design: Observational Study

Source: Psychology and Marketing

DOI: 10.1002/mar.20521

Authors: Salome Nies, Martin Natter

Institution: Goethe University Frankfurt

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W1599907032

FWCI: 13.66

Cites: 50

Cited by: 35

Related to: 10