Work

Selected dimensions of service gender: a study of perceptions of Generation Y

Year: 2015

Type: article

Study design: Observational Study

Source: Journal of Services Marketing

DOI: 10.1108/jsm-04-2014-0148

Authors: Joanna Phillips Melancon, Lukas P. Forbes, Douglas Fugate

Institution: Western Kentucky University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Gender equality, Reduced inequalities

Open Access status: closed

OpenAlex ID: W1600488603

FWCI: 1.657

Cites: 30

Cited by: 9

Related to: 10